Design in focus: Gubi Gräshoppa

Design in focus: Gubi Gräshoppa

Design in focus: Gubi Gräshoppa

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“Greta Grossman’s work was so progressive. It takes the standards of
Scandinavian Modern but adds some real twists"
– Jacob Gubi

With its unique form and striking simplicity, the Grässhoppa Floor Lamp by Gubi
is a must-buy for lovers of iconic Scandinavian design.

First designed in 1948, the Gräshoppa Floor Lamp is the best-known work of
Swedish-born designer Greta Grossman, who took Hollywood by storm in the
1940s and 1950s.

Praised for the playful nature of her work – and her detailed understanding of
process and craftsmanship – Grossman studied at the Stockholm School
of Industrial Design before moving the the United States in the 1940s. Here she
opened a store for her designs on Rodeo Drive and soon counted celebrities such
as Ingrid Bergman, Greta Garbo and Joan Fontaine as loyal customers.


In the 1950s, Grossman started an architecture practice and designed
a number of homes in California and one in Sweden. Light-filled and open-plan,
the buildings were all ahead of their time.

In 1960, Grossman and her husband moved to San Diego, where she lived
in relative obscurity until her death in 1999. Brothers Jacob and Sebastian Gubi
revived the work of Grossman in 2011, re-launching the Gräshoppa Floor Lamp
at the Stockholm Furniture Fair. They've since gone on to expand Gubi’s
Grossman Collection to include nine of the designer’s iconic works.


The Gräshoppa Floor Lamp has a strong, grounded tubular steel tripod with a softer
conical-shaped steel shade that can be rotated to direct light as needed. It represents
the very best of Grossman’s ideas and Swedish design.


Available in black or white at our online store.


Images: 1 2 3 4 5 6 7 8




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